Many clothing retailers are struggling with weak sales, but the company hopes lower-priced Old Navy, which has been retooled to cater in part to frugal moms, will be a vehicle for growth. The company launched an ad campaign for Old Navy in February and is overhauling its fashions. So far, the merchandise efforts are gaining traction, but Murphy said there's still more work to be done to take the product from "acceptable" to "great" in customers' eyes.
Old Navy posted just a 3 percent same-store sales decline in the quarter, compared with an 18 percent decline a year ago. Meanwhile, Gap's North American division suffered a 12 percent same-store sales decline, compared with a 7 percent drop a year ago, and Banana Republic's North American division dropped 13 percent, compared with 4 percent a year ago.
i like this article. i am a former gap inc empolyee and i can understand this article fully! personally , old navy should be one of the most go 2 stores for retail because prices are always resonable. i liked the way the articale was presented. i would definatly use this source again.
Raven, I would have liked to have more of your input based on your experience working at Gap. Why "ha ha ha"? Why do you think Gap is declining? Why did you like the way this article was presented? (What was the source?)
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